Carter Bank: Life Lived Full

Rebranding Carter bank for the future.

Challenge:

Here’s a bank that has deep roots in its community. It was formed as a small, rural bank back in 1974 and has grown into a much larger organization as the community has grown around it. Today, Carter Bank is listed on the NASDAQ — but they’re still a local bank at heart. So while the brand needed to be reinvigorated, we had to make sure we didn’t lose sight of that local connection.

Solution:

People talk a lot about values, but Carter Bank is genuinely based on them. Whether you’re a family up the road, or a thousand-employee business, Carter Bank wants to help you prosper. They are all about building relationships and then helping those people tap into opportunities. We distilled that into a single premise: Carter Bank exists to help their community experience a life lived full.

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All communications express the bank’s character— passionate and unwavering support for their customers.

The logo expresses trust and dependability — the letters lock together in a unique way that reflects connection and strength.

Revealing the brand refresh to both customers and the wider community required a careful hand — and a respectful nod to history.