Marketers report being responsible for 44% of a company’s overall revenue (five years ago it was 10%), but only 53% felt confident they would meet their goals. And yet the marketing responsibility can’t stop. Here are four ways to focus marketing planning and budgeting for the upcoming year.
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In this current economic crisis, consumers are shaken by the financial impacts of unemployment and disruptions to their daily lives. Choices made today, will make all the difference in the months to come.
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Passion and purpose inspired Johnnie Walker, a scotch whiskey maker, to introduce “Jane Walker” to its product line—a symbol of its commitment to progress and gender equality. They further backed this talk with a promise to donate $1 to gender equality focused organizations.
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