While friendliness is certainly a virtue, it’s not enough. Not anymore. With evolving consumer expectations, and fierce competition coming from new directions, being friendly simply won’t cut it.
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Before you call your 2023 marketing plan and budget allocation final, here are five common errors to avoid – and moves you can make now to maximize your time and spend next year.
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When measuring the success of an email marketing campaign, many financial marketers can become hyper-focused on clicks and opens. While these are important metrics to track and optimize, they don't tell the whole story - at the risk of missing more significant opportunities to drive organizational performance.
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As big brands made bold statements against Russia's invasion of Ukraine through hard hitting withdrawals and bans, the expectation that organizations will act on their values - even when it's expensive and inconvenient - is only becoming further cemented for consumers.
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Many financial institutions struggle with digital transformations - these five factors are essential for a success.
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