customer profitability — The Strum Blog | Strum - Strategic Branding and Analytics
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Posts tagged customer profitability
In Search of Member Value
In Search of Member Value

In today’s increasingly competitive financial services industry, member profitability has become a vital topic. Accompanying this growing interest has been the challenge of developing and interpreting member profitability data and information.

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Data Analytics, StrategyBill HasapidisIntelligence, business intelligence, data analytics, customer journey map, BI, lifestyle segmentation, member profitability, customer profitability, data warehouse, MCIF, bill hasapidis, Top