The competitive battle to win low-cost core deposits, stem the outflow of deposits, and attract new members has never been higher for credit unions. But there is an antidote.
Read MoreThe Strum Blog
A successful deposit strategy requires an understanding of consumer behavior and macroeconomic trends. Here are 3 factors to consider and 3 steps to take.
Read More
Unfortunately for most FIs, gathering, organizing, enhancing and leveraging data into meaningful, simple ways to help improve lives remains as elusive. Here are the 5 keys to advancing smarter data analytics, relationship growth and sales performance in 2024.
Read More
As we begin prepping 2023 plans and strategies, here are five strategic marketing shifts we see emerging or rising as priorities. These may be key to future growth, innovation, competitive brand distinction and enhanced performance.
Read More
I’ve led strategic planning sessions with senior leaders at some of the nation’s leading credit unions over the last 30 years, and what I’ve learned in the last two months is that this year is profoundly different for planning. People need to be ready to adapt on so many levels.
Read More
The Battle for Brand Leadership in 2021 is On: Redefine Your Value Proposition, Purpose & Culture to Drive Sustainable Growth and Consumer Relevance
Read More
Download the Free white paper to learn more about relationship profitability insights.
Read More
Download the Free white paper to learn more about how financial institutions are tackling this critical analytics priority, and what are the keys to success.
Read More
Digital transformation initiatives promised massive advances through data analytics, but have proved a failure for over half of all financial institutions that embarked on this journey. What’s going wrong and how do you fix it?
Read More
How can a refreshed brand turn around performance for your credit union?
Read More
Mark Weber kicked off Strum’s Executive Innovation Summit, sharing four keys to unlocking and juicing brand performance.
Read More
The missing key to successful digital transformation: the last mile, one-to-one user personalization.
Read More
Is your credit union’s name helping or hurting your future growth and success?
Read More
Last fall, The Wall Street Journal spoke with two e-Commerce-driven retail brands, Warby Parker and Bonobos, about their expansion into physical locations as showrooms for their products. Both brands see a future that includes more brick-and-mortar locations.
Read More
They know how people bank, borrow, save, transact and live their financial lives. But most organizations have limited ideas about how to harness that data, build strategies around it and use it to shape future performance. Thus more than ever, it pays to focus on this truth: Data and analytics generated by the customer provide a valuable blueprint for how to engage that customer in the future.
Read More